80% of respondents identified as female, 20% identified as male. Survey participants were born between the years 19. Survey on Gen Z Shopping BehaviorsĮnvision Horizons conducted a survey of 25 Gen Z consumers to learn more about their shopping behaviors. Make sure your listing stands out, or it likely won’t be part of Gen Z’s consideration set. Gen Z doesn’t want to browse through every listing that pops up in the SERP. Amazon’s platform gives consumers an overwhelming amount of options, and it’s the seller job to cut through the noise. Additionally, consider that Gen Z are digital natives with short attention spans when it comes to online shopping. Build a compelling narrative explaining to consumers your brand mission and values- tell them why they should purchase from you. This makes brand storytelling on Amazon important. Gen Z appreciates brands that are authentic, transparent, and have a greater purpose. How to Appeal to Gen Z Shoppers on Amazon Gen Z is also highly familiar with Amazon, with 88% agreeing they are more likely to buy products from Amazon than other e-commerce sites. For example, 90% of Gen Z owns a phone and makes 50% of purchases online. They are adept with social media and online shopping. They are the first generation of digital natives. Some sources estimate Gen Z’s buying power to be between $143 to $323 billion.īorn between 19, Gen Z is currently between 10 and 25.

This represents a growing opportunity for brands that understand their values and specific shopping behaviors. Gen Z consumers on Amazon are rising in buying power.

Pocket tanks steam